The daily spur

Year: 2019

City: Milan

University competition: Domus Academy

Collaborations: Cairo Comunicazione, Campari group

Awards: 1st prize for Fab! competition

The Daily Spur is a brand experience installation for Espolòn Tequila designed in collaboration with Cairo Comunicazione and Campari Group. The project has been developed during the Fab! competition in Domus Academy and the concept has been selected as winner and later on prototyped.
The project aims to create brand awareness through social media. The design style and interaction with the user has been meticulously studied to both engage the young target into taking a picture and to convey the brand mission and vision. The stand creates an optical illusion: whoever sits on the bird Ramon is going to look like he’s heading towards his daily revolution.
The project was unveiled in Tortona during the Fab! Party where Italian celebrity such as Alessandra Amoroso were invited. It was then moved to Mudec for a week and then finally to Domus Academy.
Winners of the Fab! competition were also featured on F magazine.

Project in collaboration with A Rah Choi.